Alpha Ad Ops
Client: Proof of Concept
Completed: 2025-10
Alpha Ad Ops - Rapid Prototype Development
Alpha Ad Ops is a proof-of-concept advertising operations platform developed as a rapid prototype to demonstrate full-stack development capabilities and modern SaaS architecture patterns. The project was built from concept to deployment in a single day based on prospect requirements.
Project Overview
This prototype showcases the ability to quickly translate business requirements into a functional SaaS application using modern Laravel ecosystem tools. The platform demonstrates multi-tenant architecture, admin panel development, and cloud deployment capabilities.
Technical Implementation
Laravel Framework & Architecture
Core Application
- Laravel 11 application with clean architecture patterns
- Multi-tenant architecture using SaasyKit for tenant isolation
- Database migrations and seeders for rapid setup
- RESTful API design with proper resource controllers
Admin Panel with Filament
- Custom Filament admin panels for campaign and client management
- Resource pages with filtering, sorting, and bulk actions
- Form components with validation and relationship handling
- Role-based access control and permissions system
Multi-tenant SaaS Features
Tenant Management
- Subdomain-based tenant identification
- Database-per-tenant isolation strategy
- Tenant-specific configuration and settings
- Centralized tenant administration dashboard
SaaS Infrastructure
- User registration and authentication flows
- Subscription and billing integration points
- Tenant onboarding and setup processes
- Data isolation and security boundaries
Note: Implemented SaasyKit-compatible multi-tenant architecture patterns without requiring the commercial SaasyKit license.
Deployment & Infrastructure
Laravel Cloud Integration
- Zero-downtime deployment pipeline
- Environment-specific configuration management
- Automated SSL certificate provisioning
- Scalable infrastructure with load balancing
Development Workflow
- Local development with Docker containers
- Database migrations and seeding for rapid prototyping
- Feature-based development approach
- Code organization following Laravel best practices
Rapid Development Process
Requirements to Prototype (24 hours)
- Requirements Gathering (2 hours): Client consultation and feature definition
- Architecture Planning (1 hour): Multi-tenant strategy and tech stack selection
- Core Development (12 hours): Laravel app, Filament panels, and tenant setup
- Testing & Refinement (3 hours): Feature testing and UI polish
- Deployment (2 hours): Laravel Cloud setup and production deployment
- Documentation (4 hours): Code documentation and deployment notes
Key Development Decisions
- Laravel + Filament: Chosen for rapid admin panel development
- SaasyKit: Selected for proven multi-tenant patterns
- Laravel Cloud: Utilized for seamless deployment and scaling
- Modular Design: Implemented for future extensibility
Technical Demonstrations
Full-Stack Capabilities
- Backend API development with Laravel
- Frontend admin interface with Filament
- Database design and relationships
- Authentication and authorization systems
SaaS Architecture Patterns
- Multi-tenant data isolation
- Subdomain-based tenant routing
- Centralized administration
- Scalable deployment strategy
Modern Development Practices
- Clean code principles and SOLID design
- Environment-based configuration
- Automated deployment workflows
- Comprehensive error handling
Project Outcomes
Technical Achievements
- Fully functional prototype deployed to production environment
- Multi-tenant architecture supporting unlimited tenants
- Admin interface with comprehensive CRUD operations
- Scalable infrastructure ready for production use
Development Speed
- Concept to deployment in under 24 hours
- Rapid prototyping demonstrating agile development capabilities
- Production-ready code following best practices
- Comprehensive feature set for initial MVP
Technology Stack
Backend: Laravel 11, PHP 8.3, MySQL Admin Panel: Filament 3, Livewire Multi-tenant: SaasyKit-compatible patterns Deployment: Laravel Cloud Development: Docker, Composer, NPM Version Control: Git with feature branch workflow
Future Considerations
While this prototype will not be continued, it demonstrates:
- Rapid prototyping capabilities
- Full-stack development expertise
- Modern SaaS architecture implementation
- Cloud deployment proficiency
- Client requirement translation to technical solutions
The project serves as a testament to the ability to quickly deliver functional, production-ready software that addresses specific business needs while maintaining high code quality and architectural standards.